A customer speaks to one person on Monday. Someone else follows up on Wednesday. A third person has to act on Friday. Without shared context, every handoff is a chance to lose the thread.
Add the people who need to see the work. Everyone lands in the same records, with the access that suits their role.
One system, one contact record. Open anything below and keep going from there.
With room for up to five users, a growing team can coordinate without depending on personal notes, private inboxes and whoever happens to remember.