A lead comes in. Someone attends your event. A client finishes a meeting. Each moment creates a next step, and when those steps depend on memory and spreadsheets, momentum quietly leaks away.
A journey is a connected sequence built around what should happen after a particular interaction. These are shapes, not templates you are stuck with.
One system, one contact record. Open anything below and keep going from there.
With room for up to 100 active journeys, you can run different relationship and operational experiences side by side without any of them depending on memory.