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I still remember the drawer.
It wasn’t fancy. Just one of those shallow desk drawers that always sticks when you try to open it. Inside was a pile of business cards—hundreds of them. Names I’d promised to follow up with. Conversations I swore would lead to something.

Weeks later, they were just cardboard.

That drawer became a symbol of something bigger: how easy it is to lose opportunities, not because you don’t care, but because life gets in the way.

I tried CRMs.
Everyone said they were the solution. But they felt like work piled on top of work. Endless forms. Logins I didn’t want to open. Screens full of data but empty of context.

The problem wasn’t that I needed more data.
The problem was that I needed a partner.

Something that would whisper:
“Hey, don’t forget to follow up with her.”
“Now’s the right time to reach out.”
“Here’s the next step.”


That’s when Segwik started to take shape.
Not as a database, but as a sidekick.

We built it around the idea of Journeys—because relationships don’t live in rows and columns. They move. They grow. They have a rhythm. And if you guide them step by step, they turn into clients, partnerships, revenue.

It had to live where I live: on my phone.
It had to be simple enough that I’d want to use it.
And it had to be smart enough to nudge me at just the right time.

Today, that’s exactly what Segwik does.
It turns forgotten introductions into active conversations.

It makes follow-ups effortless.

And it’s with you everywhere—available on WebApp Store, and Google Play.

I like to say Segwik started in that sticky drawer.
But maybe it really started with the belief that business isn’t about managing data—it’s about not wasting connections.

Every conversation could be the start of something bigger. Segwik just makes sure it doesn’t get lost along the way.