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The History of Customer Journeys (And Why They Matter Today)

Following up with people has changed a lot over the years — but the goal has always been the same:

Stay connected with people so they don’t forget you exist.

Here’s the short (and slightly humorous) evolution of how businesses have managed relationships over time:

The Memory Era

“I’ll remember to call them.” (They didn’t.)

  • Handshakes and good intentions
  • Human memory as the “system”
  • Random and late follow-ups

Great people slipped through the cracks daily.

The Notebook Era

“Let me write that down…”

  • Rolodexes + notebooks
  • Sticky notes + napkins
  • Easily lost or forgotten

Still messy. Still unreliable.

The CRM Era

“Now everything is in one place!” (kinda)

  • Better storage
  • Some history saved
  • Still depended on human action

CRMs stored info — but didn’t drive relationships.

Automation Arrives

“What if the system helped me follow up?”

  • Reminders and alerts
  • Automatic updates
  • Mainly big-company tech

Small businesses were still left behind.

Automated Journeys

This is where Segwik comes in.

  • Meet someone → a Journey begins
  • Automatic reminders
  • No opportunity goes cold

You still show up as the human.
Segwik just makes sure you show up.

Why Journeys Matter Today

  • No more missed follow-ups
  • No more “I forgot” moments
  • Your network finally works for you

Consistent follow-up builds trust — and keeps you remembered.

Quick Takeaway

Memory → Notes → CRMs → Automation → Journeys

Better follow-up with less stress.
Journeys are simply the best version of that idea so far.