Time-Sensitive Leads
55% of potential borrowers will move on to another lender if their inquiry isn’t answered within 24 hours. (HousingWire)
Conversion Boost
Responding within 5 minutes increases the chances of converting a lead by 100 times. (Baker Tilly)
Client Expectations
70% of mortgage professionals believe real-time notifications and automated responses are critical for client satisfaction. (OCC Mortgage Metrics Report)