◦ MEMBERSHIP ORGANIZATION SOLUTION 2

Boost Member Retention with Automated Campaigns

Feedback Preference

80% of members prefer organizations that regularly collect feedback and adjust their offerings to meet member needs (Marketing General).

Referral Success

Automated referral programs can increase member acquisition by 20-25%, leveraging existing member networks for growth (Michigan Society of Association Executives)

Membership Growth

49% of associations saw an increase in membership counts in 2023, underscoring the importance of strategic engagement (MGI Membership Marketing Benchmarking Report).

Automated Engagement Campaigns

Sends personalized messages at key touchpoints.
Engages members on renewal dates, anniversaries, and milestones.
Improves retention rates with consistent communication..

Referral Program Automation

Automates member referral processes.
Rewards members for referring new prospects.
Increases membership growth through word-of-mouth.

Member Nurturing Sequences

Delivers long-term nurturing campaigns.
Provides regular updates, offers, and event invitations.
Encourages continued membership through ongoing engagement.

Personalized Outreach Based on Activity

Tracks member engagement, such as event attendance.
Sends targeted communications to under-engaged members.
Keeps members involved with personalized follow-ups.

Member Survey Automation

Gather feedback through automated surveys.
Measures member satisfaction regularly.
Identifies concerns early to prevent member churn.

Networking Event Promotion

Promotes networking events within the member base.
Automates event follow-ups to build connections.
Encourages collaboration and increased engage