Tool Fragmentation
Only 32% of associations fully integrate their communication tools, leaving most with scattered systems for email, social media, and outreach (Naylor Association Benchmarking Report).
Missed Engagement
35% of associations report that fragmented communication negatively affects member engagement, especially for event follow-ups (ToucanTech).
Information Overload
Nearly 50% of members miss important messages due to scattered outreach, leading to lower engagement (Naylor Association Benchmarking Report).