Lead Magnets
60% of B2B marketers use lead magnets like eBooks to drive engagement and capture prospective leads (UpLead).
Behavioral Triggers
Organizations using behavioral triggers for follow-ups see a 20% increase in lead conversions by responding to specific actions (DemandGen Report).
Higher Completion
Lead capture forms that request details upfront see an 18% higher completion rate, helping secure more prospective members (Typeform).