Buyer Personas Overview

A Buyer Persona is a detailed description of your company’s potential clients.

Personas represent a fictional person who fulfills your required characteristics for a potential customer. 

Buyer personas help you create the proper development needed to lure, manage, and keep prospective clients.

Turning potential customers into satisfied clients and lifelong, loyal consumers. 

Personas enable you to attract leads, the right visitors, and other high-value clients. The clients that will be with you, and your business, for years to come.

 

Why Do You Need to Create Buyer Personas?

Allowing yourself time to create Individual Buyer Personas allows for a deeper understanding of your customer base. Personas are critical in helping you to decide anything related to customer acquisition and retention. 

Creating individual buyer personas, segmenting, plays an important role in helping organize potential clients in terms of money, time, and resources. This can deepen your understanding of a customer’s requirements, wants, needs, and pain points. 

Once you understand each of these segments, you can design ultra targeted campaigns. In short, creating individual personas will allow you to learn more about your current and future customers.

 

What are the Various Factors for Creating Buyer Personas?

Your customer base is unique to your business. While creating personas, think of:

• How are your customers similar?

• Different?

• How do you distinguish between them?

 

How to Create Individual Buyer Personas or a Business Segmentation Strategy?

• Identifying Potential Customers: 

  • The first step is to understand your target audience. 

    • Divide your clients into subgroups that have similar characteristics and motivations.

    • Identify clients that you have not yet reached out to.

    • What are the similarities between the two groups?

      • Include:

        • Age

        • Location

        • Income

        • Profession

        • Purchased products

        • Purchase requirements

  • If you already have a strong customer base, then begin the segmentation process by doing an audience analysis. 

• Designing Unique Personas: 

  • Create a customized buyer persona for each potential client. These personas will allow you to focus on prospective clients and what will drive them to and keep them with your company. 

    • Think client:

      • Name

      • Overview

      • Roles

      • Demographics

      • Pain Points/Challenges

      • Goals

      • Motivations

• Knowing Client Demands: 

  • What are the requirements of your target customers? 

  • Does your product fulfill the demands and interests of your customers?

• Research: 

  • Be sure to do the proper research on each required persona. 

• Final step:

  • Check that your personas are accurate

  • Repeat and update personas as needed

 

Segwik Inspired Personas

To help you get started, we have pre-populated your CRM with industry-based sample personas. You will have access to the most common Buyer Personas related to your industry.

These preloaded personas are customizable. They are ready to be introduced to your customer journey right out of the box.

As you grow confident with Segwik and our features, we encourage you to continue updating the personas.