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We expect entrepreneurs to work 24/7, 365 days a year. It comes hand-in-hand with deciding to start your own business.
A business owner means, by definition, “having to do it all”. To forgo leisure time in order to dedicate your life to working non-stop.
There’s “no crying” in entrepreneurship. The ability to keep up with a demanding work schedule gives you bragging rights. It whittles out the weak competition. And sets you up for growth, success, and glory.
Is this the price of entrepreneurship?
Elon Musk famously said, “Nobody ever changed the world on 40 hours a week.” One of the most prevalent industry myths is business owners must work non-stop in order to succeed. They must endure gruelling hours, in order to ensure everything is to their exact specifications.
To be your own boss means to set your own hours and those hours must reflect your sacrifices. You must focus on every task and detail, no matter how big or small. Often multitasking while at work, home, and play.
Building a business takes dedication. It does not require you to burn out and sacrifice yourself in the name of commerce.
Successful business owners establish boundaries, manage their time, and delegate.
Let’s be realistic. You can’t be everywhere and do everything at once. No matter how tempting. Make and stick to a schedule. Give yourself tasks, prioritize what you, and only you, can get done. Focus on those items. Delegate the rest.
Find the work/life balance that suits your needs. Everyone is different, but being constantly overwhelmed and “doing it all” doesn’t help anyone.
A big part of being a business owner is learning when to delegate. To trust in both the staff and tools you have implemented in your business. It is learning you don’t have to do it all on your own.
The first step is hiring a team you can trust to conduct business. Even when you are not there. The second step is adopting tools that will handle and automate repetitive tasks.
Implement a CRM that will work for your business and help your company grow. The right CRM will allow you to stay in touch with your customers, generate leads, and grow sales.
One of a CRM’s primary functions: provide you with organization. Another? Providing you with valuable free time.
CRMs help you manage client relationships at any stage. Through marketing, customer service, sales, and beyond. With a CRM, you can automate repetitive tasks that would otherwise take hours to complete.
By implementing a CRM, you can schedule and release a wide range of functions and campaigns. Your CRM can follow up with leads while you continue to work with your team on strategic goals.
If you already have a CRM in place, now is the perfect time to do a full audit. Is it working for you? Or are you working for it? Ensure your CRM is doing what you’re paying it to.
A well implemented CRM can streamline hours of repetitive work.
Bottom line, it will improve your productivity, so you can focus on what’s important.
Your drive and passion drove you to start your own business. Forcing yourself to do it all is not sustainable and won’t grow your business in the long run.
The trick is learning how to separate yourself from doing everything. By trusting in your hired employees and implementing a CRM, you can create an enriching work/life balance.
Learn to prioritize, delegate, and reassign projects to trusted employees. Communicate your expectations and clarify how to accomplish them. Share your vision for company growth and lead your team to follow through.
These simple steps will lead to increased productivity and a balanced day. It’s time to free yourself from the strict confines you have imposed on yourself and become a business leader.