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Even though there is no “right” way to start a business, it may surprise you that most business actually follow similar paths.
Set up an email for the business
​ Followed by a social media account filled with pictures taken on site
​ Followed by a MailChimp or Constant Contact account to blast out emails to clients
​ Followed by a calendar that customers can interact and book time you with
Another weird similarity? The high cost of this process. All of those individual software add up month after month, year after year.
Before you know it, you wake up one day and realize you’re running your business with 17 different pieces of software, with 17 different price points, and with 17 different uses.
This is a perfect example of a business “leaky bucket” and it would surprise you how many businesses do this day in and day out. Year in and year out.
Think about it…
Are you forced to switch from software to software every morning before you even really start work? Are you moving customer data from WordPress to Mailchimp? Mailchimp to QuickBooks? QuickBooks to a project management software?
Why are you spending HOURS on tedious tasks? I’m tired just thinking about it.
Every second of the day you’re not working on your business just adds to the backlog of things you’ll have to do later on. Every cent you waste on software you don’t need just takes away from your profit.
This is no way to grow and scale a business.
The big companies and brands know this. They have the money and resources to hire teams of programmers to build the right solution for them. But small business owners have to struggle to make do with different software solutions and payments and frustration.
The little changes you make today will impact you and your business way into the future. You need to decide if you want to continue to do more of the same, or switch to something different.