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What’s on today’s agenda? Customer journeys.
When starting out most businesses haven’t set time aside yet to create a complete journey. That’s ok. Some seasoned pros don’t have their customer journey together either.
What is an “all over the place” customer journey?
We’re talking about:
Having no clue what the target customer is thinking or feeling.
Zero idea what actions or steps the client will take next.
No one knows what the customer is researching when buying.
And, worst of all, inconsistent branding across content and touchpoints.
Inconsistent and poorly executed customer journeys are a runaway train that will only stop once you decide your business can’t afford to lose a single cent more.
Is it possible to get your customer journey on track?
The systems, trends, and strategies you need are easy to implement, but that doesn’t mean it won’t take work.
Successful customer journeys use your own customer data PLUS market research as a starting point.
Think of this strategy as seeing how your customers use your products combined with how others successfully market their products and features. This is one of the simplest ways to target your ideal buyer persona.
This is the perfect time to get creative and create a visual map of your buying process in order to step into your customer’s shoes. Customer journey maps can help you see customer pain points, how customers interact with your touchpoints, and more.
Don’t know where to begin?
Download our Customer Journey Brain Stimulator here and get an example of a generic customer journey to get you started.