The Top 2023 Website Trends Designed to Make Your Website the CENTER of Your Customer Journey

January 10, 2023

It’s no secret. We all want what’s new and trending. As consumers continue to seek the best and brightest, it’s important for businesses to stay up to date with the latest trends. 

The first place to optimize? Your website. 

Your website is often the first point of contact between a customer and your business. And you’ll want to make sure it’s the best it can be.

Websites. A Brief History. 

Over the last two decades, using websites as a tool for branding and marketing has become the norm. 

The first websites created for marketing began in the mid-1990s, back when the internet was becoming increasingly accessible to the public. 

Web 1.0 was characterized by static websites, hyperlinking between websites, and limited user interaction. 

These sites were simple and limited by the current technology. 

They provided basic information about a product or company. 

As technology advanced, the use of websites evolved. 

Companies could now create dynamic websites with rich content, interactive features, and engaging visuals. 

This allowed businesses to present their products and services in a more compelling way while also allowing customers quick access to the information they were looking for. 

Companies used their websites to engage with their target audiences, build brand awareness, and drive traffic to their sales pipeline. 

The introduction of social media gave birth to Web 2.0. 

Web 2.0 ramped up interactive websites, user-generated content, dynamic web pages, and social networking.

The biggest take away? No matter the year - 1993 or 2023 - an engaging website is always key. 

Here are your trending tips for making sure your website is the center of the customer journey in 2023:

1. Design

Make sure your website design looks modern and is up-to-date by using:

• responsive design
• optimized navigation 
• enhanced readability 
• optimized load times
• embedded SEO
• embedded social media
• engaging videos 
• a dedicated contact page
• testimonials 
• and a blog that is frequently updated

What’s Trending For 2023 in Web Design:

The late 90s and early 2000s are back! YTK styles are trending, and the looks are transiting from stores to the internet. 

Expect looks that emulate the old school layouts like:

• custom typefaces
• 3D illustrations
• interactive and experimental, just-for-fun animations
• loading animations
• limited graphics to increase website loading speeds 

2. Content:

Keep your content fresh and engaging by ensuring it’s regularly updated to reflect new trends. 

Good rules of thumb:

• use multimedia content, such as videos and interactive elements 
• use visuals such as infographics and charts
• monitor and measure the performance of your content
• incorporate customer feedback
• use social media to promote your content
• consider investing in influencer marketing, 
• create content for different stages of the customer journey
• repurpose content for different channels,
• and use A/B testing to optimize content for better performance

What’s Trending For 2023 in Web Content:

2023 is all about interactive content that’s accessible to everyone.

Think: 

• interactive product or service displays
• premium content experiences that deliver high-value content to subscribers
• inclusive, accessible content (think alt tags for pictures that describes your images for vision impaired guests)
• simple icons 
• straight-to-the-point video introductions 

3. User Experience 

Make sure your website is easy to navigate and understand. 

Consider using: 

• intuitive navigation 
• clear calls to action
• implement a readable, standard font size
• dynamic scrolling 
• and ultra fast website load time

What’s Trending For 2023 in User Experience:

Users in 2023 expect continued major improvements on website design, content, and usability. 

They’re looking for:

• easy-to-use, real-time collaboration tools
• websites optimized for users that are quick to load, navigate, and use
• customizable viewable, user-friendly content (think light and dark modes)
• immersive experiences
• incorporated AR (augmented reality) features
• and improvements made from user experience suggestions

4. Mobile Optimization

Remember, your website needs to be optimized for mobile devices as well. With over 80% of using their phones to access websites, you’ll want to ensure customers can access your website easily.

Think:

• easy-to-use mobile payments
• increased mobile security
• interactive elements
• and personalized, tailored content and recommendations

What’s Trending For 2023 in Mobile Optimization:

Mobile trends for 2023 are all about being easy-to-use, simplicity, and the user experience. It’s updating existing content plus adding accessibility and expert customer service.

Think:

• implementing more card components for both mobile websites and apps
• simple, minimalist designs
• chatbots
• and designing content specifically for mobile use

So, What’s Next For Your Website?

Your website is only a few steps away from optimizing for the 2023 trends. 

The latest technology trends will help ensure your website is up-to-date, engaging, and the center of your customer journey. 

2023 is all about focusing on user experience, accessibility, and simplicity. 

Many of the hottest trends are even within the small business budget and easy to implement. 

The trick? Finding what works best for your business and your audience.

Happy Segworking!