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It’s no secret. We all want what’s new and trending. As consumers continue to seek the best and brightest, it’s important for businesses to stay up to date with the latest trends.
The first place to optimize? Your website.
Your website is often the first point of contact between a customer and your business. And you’ll want to make sure it’s the best it can be.
Websites. A Brief History.
Over the last two decades, using websites as a tool for branding and marketing has become the norm.
The first websites created for marketing began in the mid-1990s, back when the internet was becoming increasingly accessible to the public.
Web 1.0 was characterized by static websites, hyperlinking between websites, and limited user interaction.
These sites were simple and limited by the current technology.
They provided basic information about a product or company.
As technology advanced, the use of websites evolved.
Companies could now create dynamic websites with rich content, interactive features, and engaging visuals.
This allowed businesses to present their products and services in a more compelling way while also allowing customers quick access to the information they were looking for.
Companies used their websites to engage with their target audiences, build brand awareness, and drive traffic to their sales pipeline.
The introduction of social media gave birth to Web 2.0.
Web 2.0 ramped up interactive websites, user-generated content, dynamic web pages, and social networking.
The biggest take away? No matter the year - 1993 or 2023 - an engaging website is always key.
Make sure your website design looks modern and is up-to-date by using:
The late 90s and early 2000s are back! YTK styles are trending, and the looks are transiting from stores to the internet.
Expect looks that emulate the old school layouts like:
Keep your content fresh and engaging by ensuring it’s regularly updated to reflect new trends.
Good rules of thumb:
2023 is all about interactive content that’s accessible to everyone.
Make sure your website is easy to navigate and understand.
Users in 2023 expect continued major improvements on website design, content, and usability.
They’re looking for:
Remember, your website needs to be optimized for mobile devices as well. With over 80% of using their phones to access websites, you’ll want to ensure customers can access your website easily.
Mobile trends for 2023 are all about being easy-to-use, simplicity, and the user experience. It’s updating existing content plus adding accessibility and expert customer service.
So, What’s Next For Your Website?
Your website is only a few steps away from optimizing for the 2023 trends.
The latest technology trends will help ensure your website is up-to-date, engaging, and the center of your customer journey.
2023 is all about focusing on user experience, accessibility, and simplicity.
Many of the hottest trends are even within the small business budget and easy to implement.
The trick? Finding what works best for your business and your audience.